Task 15 - Research into magazine adverts

This task will really aid me in the design of my own magazine adverts. I noticed in the genre they don't tend to advertise albums in magazines as it being a fairly new genre I assume they mainly advertise on-line. But through out all the advertisements for other promotions of there's I was able to get an understanding for the techniques applied. I learnt that they usually promote their tour using the key themes that they have applied to their album covers and videos, this idea can be applied across all of mine also so I have learnt I need to have a clear theme throughout all the formats I design, I also learnt that their is a lack of words on these adverts as they are designed to be straight to the point or offer a lot of information through the image.

Task 14 - Research into digipaks

Digipaks research

This task will really help me when I am making my own digipak. looking in depth at the covers from my genre has helped me pick out the key themes with in the genre instead of just the key themes with in digipaks. I now understand that in my genre they use black as a dominant colour and white is also very common, this is something I will be looking to replicate. I also noticed that they use effects such as overlay and the lack of direct address to create this idea of them being under the influence of alcohol or drugs, this something I could apply to my digipak as this is clearly a key theme through out the genre not just in digipaks.

Task 13 - Tracking into artist/band through their career

This task has allowed me to look in depth at how an artist represents themselves and how certain aspects can change that. Due to this artist being part of a genre very similar to mine it was good to see how they present themselves in order for me to be able to present my artist in a way that stands out to his artist. He also doesn't represent himself as a traditional rapper which is a way I want to represent my artists so things like the clothing Kanye wears has inspired me for costumes because this will help my artist be distinctly recognized for his genre.

Task 11 - Audience Research

If unheard of the genre I would appreciate if you just viewed one of The Weeknds videos to help you answer the survey:

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Task 7 - Research into relevant genre

In this task I have learnt the difference between the first rap videos to the ones in my current sub genre. I have learnt that they are focused around performance and portraying the character in a way which makes the audience idolize with the artist, This is something that I want to factor in when planning my video, Also noticing that they still feature conventions of the hip hop genre in the contemporary rap videos is something I would like to feature in my video so that it appeals to viewers that don't have an understanding of the genre.

Task 12 - Music Channels

This task has allowed me to outline the most effective way of distribution and I can use this to state where I would promote my music video to get it the recognition I want. I also now know that the channels featuring genres are quite vague and I can say my artist would most likely just appear on sites like YouTube and Vevo so this will be the best place to promote mine.

Task 9 - Inspiration and Influences - Evidence

This task has allowed me to get more of an understanding on how I want my video to look by seeing it visually. I have outlined some key things from my influences that I want to take and recreate for my own video. These influences will help me match my own up against what I was trying to recreate when it comes to the production stage. It will also really help me plan what I want to shoot for example in my storyboard.

Task 4 - Analysis of music videos

This task has allowed me to look into detail the common things that occur with in the videos from my genre. This will be really handy as I can refer to this in planning and it will give me inspiration in how to structure my video in order for it to fit the conventions. It also helped me understand that the artist is supposed to dominate the shots which is something Carol Vernallis said in her theory no matter if its performance or narrative the artist should dominate the screen.

Task 3 - Research into existing companies that produce and distribute music videos

This task has allowed me to look into companies behind my genre to get a feel for the image that they give out. This will be really useful in looking for inspiration as they record labels may be a great place too look due to their constant involvement with the genre. Looking into the producers aims for drakes video over was really good as well as it gives me an insight to what the producers may want to create for this specific genre. Although the record labels behind the artists are not all exactly the same I can see that the record labels across the genre seem to sign similar artists of this kind that are from black decent and feature as part of the Hip Hop or R&B genre.

Task 8 - Theory

Andrew Goodwin 

'Music videos are simply an extension of the lyrics'

In some examples this theory is proved true by either a literal interpretation or a metaphorical interpretation.

An example of a literal interpretation is;

An example of a metaphorical interpretation is;




In some examples this theory can be proved wrong as artists occasionally take a more abstract approach that is irrelevant to the lyrics, can have a comedy effect or a focusing on the visual aspects like camera and editing.

An example of this is;



In conclusion this theory is not specifically true as videos have developed to be more abstract and tell a story in a different way than a literal interpretation but his theory can be applied to some videos.

Carol Vernallis

Narrative: Carol says 'The visual should be based upon the lyrics'. Whether it is through the performance or narrative or a mix of both she feels as it is always relevant to the lyrics. She also says regardless to the narrative everything will draw you to the performer for example if the song is a literal story the shots of the artist/performer will be more dominant.

Diegesis: 'How a story is created with in a video' ' The world within the music video'. These views can be shown through repetition, gaps in time, performance and narrative.

Camera shots: Music videos try to avoid mid shots. Adopted speed of filming and camera movements. Meaning that the camera movements will be at the speed of the music.

Editing: 'Will be left in a state of disjuncture'. This meaning that the editing is disconnected and can cut back to shots already featured or the used of fast cuts between various shots. 

This task has allowed me to realise that there are different ways to perceive a music video. The information on filming that Carol Vernallis says about the lack of mid shots and how the camera movements should be is really useful as I can use this in my video as I feel it would be effective, 

Task 6 - Influences of style

Task 6 - Influences of style on PhotoPeach

This task will help me outline what type of costume I want to incorporate into my video and will aid me in the planning also. I am heavily influenced by the black and white style and the feature of red and I have seen this through out my research into conventions so this is something that happens a lot in the genre through costume and videos. I also featured the influence of a photographer due to his style of photography featuring dark scenes with a thin strip of lighting isolating the subject. Sin city 2 is a reference to the black and white style featuring red to bring through the connotations of red being violence and love.

Task 10 - Analysis of previous students work

This task has been useful for me to look at the same work I am doing and how well or bad other people have done it. having a look into the criteria whilst doing this will help me understand what I have to do precisely to gain the most amount of marks possible. This has also given me a better insight into what makes a good advert and digipak as I was slightly unsure on them before this task.