Digipak drafts

The first design featured the colours used in lots of the videos in the genre; blue and red. They can symbolize the city nightlife as well as violence and masculinity. The border on the cover with a photo of the artist inside is used in a lot of the covers in the genre. It gives the cover a more simplistic look which is very conventional in all the genre's forms. The X on the CD is used a lot in TheWeeknd's clothing line and videos. The back cover is also very simplistic with a red grungy design.

The second design is more monochrome with low key lighting giving a silhouette of the artist in black and white. The artist's name in the centre. The back cover is also in black with white writing but also features low key lighting showing smoke which is very conventional in the genre. The Cd design is as simplistic as possible with nothing but a white border.